U.S. Open tennis boosts streaming video for final Grand Slam event

Live streaming of major sporting events continues this week as the U.S. Open at the Billie Jean King National Tennis Center, the final major event of the year for tennis in the U.S., and the last Grand Slam event of the 2010 season, starts play today. More than 150 matches were streamed during the 2009 event, won by Kim Clijsters and Juan Martin del Potro, who is missing from this year’s competition due to injury. This year will see live HD streaming of USTA’s world feed (click here) from every day of the tournament. USTA.org says it plans to stream more than 200 matches, an increase of 30 percent over last year, from all courts, Arthur Ashe Stadium, Louis Armstrong Stadium, Grandstand, Court 13 and Court 11

Hulu Plus gets a big minus for premium content mix

Have you upgraded to Hulu Plus? You may be a little disappointed in the amount of content you’re getting for that $10 a month. In fact, One Touch Intelligence recently analyzed the available content on the online video catch-up service and found that only about 12 percent of the content Hulu Plus users paid for wasn’t already available for free on the standard Hulu. Aside from the premium content available on Hulu Plus, users have few additional reasons to be thrilled with the service. The Plus service carries the same ad load as does the free service, it’s not available for any mobile platform outside of Apple’s iPad and iPhone, and much of the premium content is available elsewhere eventually.

It’s not Netflix, but Clicker’s iPhone app does offer a lot of Web TV

Clicker.com is like the TV guide of web shows (and TV shows online). It doesn’t get as much hype as Netflix and Hulu, but does offer a lot of video content. Clicker is mostly worth talking about because of the iPhone app , though.

MPEG LA Says H.264 Will Be Royalty Free For Life, For Content That Is Free

With all the talk of Apple devices, the Flash platform and the H.264 codec, there has been a lot of speculation in the industry on what MPEG LA planned to do when their current H.264 licensing terms expired in 2015. Today, MPEG LA put part of that speculation to rest as they have announced that they will not charge royalties for Internet video that is free to end users.

Moderating Webinar At 2pm ET Today: "How To Develop Your HTML5 Strategy"

Today at 2pm ET I’ll be moderating another StreamingMedia.com round table webinar entitled ” Developing Your HTML5 Strategy “. With many organizations embracing HTML5 to deliver video to the iPhone and iPad, there has never been a better time to learn how and why adding HTML5 to your video strategy can improve the video experiences you deliver.

Netflix Now Streaming On The iPhone and iPod Touch

Netflix’s domination of Apple devices is now complete. This morning, Netflix released their streaming app for the iPhone and iPod Touch which joins the iPad and Apple computers that are now capable of streaming Netflix videos. I’ve downloaded the app for the iPod Touch and have watched a few clips and overall, the quality of the video looks pretty good. Some of the older movies are really letterboxed which wastes a lot of pixels on the iPod Touch screen, but with newer content you have the ability to fill the entire screen.

Netflix app now available for iPhone and iPod touch — stream TV and film to your phone!

The baited, belabored wait is over! After almost four months of iPad exclusivity, Netflix has done as it promised: the iPhone and iPod touch app is here [iTunes link]. The Netflix app lets you stream TV shows and movies straight to your iOS device — and according to MacRumors , the service works over Wi-Fi and 3G . You’ll need a Netflix subscription ($8.99/month), and 3G data costs will be prohibitive to most… but the ability to stream TV and movies from your local Wi-Fi-enabled Starbucks is pretty damn cool

PointRoll says Ford in-banner video ads drive interaction

Digital marketing services and technology provider PointRoll said its in-banner video ad campaign for Ford’s Drive One campaign saw interaction rates rise 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units, compared to industry benchmarks. The campaign included both non-expanding ad units, in which the video plays within the banner, and expandable ad units, where the video expands outside of the banner when a user rolls over it. The ads were served on contextually relevant sites, where the ads’ subject matter relates directly to the content the consumer is already viewing on a webpage. The wholly-owned Gannett subsidiary said that users spent 40 percent more time with the Ford brand in comparison to traditional industry benchmarks developed by PointRoll

Verizon FiOS adds more Time Warner channels to its online video offering

Verizon’s FiOS TV is continuing to expand its online video content offerings, adding Time Warner’s Adult Swim, Cartoon Network and TruTV to its FiOS TV Online service. In June, FiOS added Time Warner sub Turner Broadcasting’s TNT and TBS.

Hollywood producer lambasts Hulu for rumored $2 billion IPO bid

Not only is Wall Street seemingly underwhelmed by Hulu’s rumored $2 billion IPO, at least one top Hollywood producer is more than a little aggravated that the catch-up video website could haul in a boatload of cash by going public, and not have to share a drop of it with the content provides upon which it’s based. “Some estimate Hulu IPO could bring in $2 billion. What do the content providers get? Zero.

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