Ad marketplace Adap.tv adds publishers, cites 90% repeat buy rate
July 19, 2010 by streaming video · Leave a Comment
Adap.tv, which launched an online video advertising marketplace earlier this year, has added some publisher partners from the comScore Top 100 list, and says that since its February launch it has seen a 90 percent repeat buy rate, an increase in average campaign budgets by 15 times, and more than 100 daily campaigns bidding on 900 market placements.
Adap.tv’s new partners include Blastro, Clipsyndicate, Dailymotion, Mindjolt, Nabbr, Redlasso and Videojug.
Adap.tv’s onesource platform enables publishers to maximize their online video inventory with agile video ad-trafficking, yield optimization, and simple syndication management tools. The adap.tv marketplace delivers a complimentary monetization platform to help publishers leverage their content and capitalize on the increasing demand from buyers of online video.