A Look Back: Lessons learned from TV Everywhere a year after deployment

By Marty Roberts

For nearly a year now, thePlatform has been supporting some of the largest TV Everywhere initiatives to date. In that time, we’ve encountered some surprising–as well as anticipated–challenges while helping our customers architect TV Everywhere. The following is a glimpse at some of the most interesting lessons learned so far in working with programmers and service providers to bring their TV Everywhere initiatives to market.

Authentication and authorization really do provide a seamless user experience

One of the biggest misconceptions about TV Everywhere is that the log-in process is prohibitively complicated for subscribers to cable, telco, or other TV service providers.