New Apple TV Adds Netflix, iTunes Rentals and iPad Streaming for $99

At Apple’s special event today, the company announced a redesigned and re-formulated Apple TV. As expected, the new device comes with support for Netflix, streams content and offers affordable rental pricing for TV shows.

The new Apple TV will be available later this month (you can pre-order it now) for $99.99. While most of the changes to the device were expected, not everything that was predicted was announced.

For instance, although the new device sports an A4 processor like the iPhone 4 and iPad, it isn’t being classified as an “iOS” device. Presumably at its core, the new Apple TV is running iOS, or at least something very similar to iOS, but the App Store is not coming to the television, at least not directly.

Because content is not stored on the device, instead streamed from a computer or from an Internetservice, Apple has introduced a new rental pricing plan. TV show rentals are just $0.99 for HD and first-run movies are $4.99 for HD. These prices are very competitive, especially in the HD space.