Lloyds insurers fall for Apple iPad charms

Apple’s iPad has broken into yet another enterprise sector, this time the insurance industry with internationally-known insurer, Lloyds, working with brokers to test use of the Apple device in its underwriting room.

The trial began this month and will see iPads used instead of the more traditional underwriting slips. Brokers, Marsh, Cooper Gay and RK Harrison Group are testing the Apple devices.

Martin South, CEO of Marsh UK, said: “We are committed to ending the inefficient practices that remain in the London insurance market.”

Toby Esser, group CEO, Cooper Gay Swett & Crawford, said: “We firmly supports this exciting iPad pilot, as we believe utilising portable technology will be a vital element in driving the future success of Lloyd’s as a competitive place to do business.”

iPads will be used to carry documentation relevant to insurance underwriting, the trial is expected to extend until Christmas with more brokers joining the scheme over time.