Amazon has announced they will stop selling streaming boxes and devices from Apple and Google including Chromecast, Nexus Player and Apple TV. Marketplace sellers are no longer allowed to list new streaming boxes/sticks from Apple and Google and current products will be removed for sale on October 29th. Amazon says they have made the decision to stop listing these items for sale since they don’t currently run Amazon’s Prime streaming service and that Amazon wants to “avoid customer confusion”. While that sounds like a weak excuse on Amazon’s part, we don’t know all of the details and it could be that Apple and Google won’t allow Amazon on their devices.
“Picture-in-Picture”, the iPad only feature that comes with the iOS 9 update on newer iPads, is a new multitasking tool that requires minimal effort to integrate on existing video apps. This is also the first time Apple is introducing true multitasking on iOS, and it is unlocking exciting new opportunities and use cases for app developers. I’ve just started seeing some content owners take advantage of it and it looks as if it will quickly become a standard feature. For users, using PiP is seamless. It works automatically without requiring any activation
In our latest feature, I take a look at an OTT market segment that tends to get pushed aside by shinier business models like SVOD: broadcasters adding online strategies to their to-do lists. At the risk of throwing too many clich
Digital measurement firm comScore is acquiring set-top box data measurement specialist Rentrak in an all-stock, share-for-share merger that could set venerable TV ratings firm Nielsen back on its heels. Nielsen has already been casting nervous glances at the two measurement firms. ComScore, which has a market valuation of $1.7 billion, and Rentrak, valued at $697 million, are much smaller than Nielsen but got a head-start in digital measurement. Now, as more and more providers are shifting their content to OTT, demand is greater than ever for accurate measurement of both online and linear broadcast audiences. Nielsen has responded by adding social media engagement and other digitally-focused measurement efforts, but the combined powers of Rentrak and comScore could unseat the ratings giant.
As predicted, Google (NASDAQ: GOOG) introduced a newly redesigned Chromecast at its press event, with a sleeker form factor that it says will be easier to plug into TVs with crowded ports. It also has improved Wi-Fi capability, supporting the latest standards, and features an updated content discovery capability on the Chromecast app. Furthermore, the new device supports Sling TV. Google also debuted Chromecast Audio, a device that plugs into existing speakers so users can stream music, podcasts and other audio-only files from their Android or iOS device to anywhere in the home. The TV-compatible Chromecast will retail for the same price as the earlier version, at $35, while the audio device also retails for $35.
As Verizon's (NYSE: VZ) new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million. Publicis will be the exclusive advertiser on the service for its first three months, starting in the fourth quarter of 2015
With one of the largest station groups in the U.S. consolidating its advertising efforts among affiliates and a consortium of broadcasters looking to start a streaming app service for their regional-local affiliates, the market for local TV stations appears to be ready to bust wide open. What is the market potential for local TV stations — what size audience can they reach, and what opportunities to monetize do they have? Current online streaming efforts are widespread but not necessarily organized
As Advertising Week kicks off in New York, Yahoo, Google (NASDAQ: GOOG) and AOL separately gave the multiday confab an OTT-centric push, announcing major updates to their advertising platforms. Yahoo said it has made BrightRoll its unified brand for programmatic advertising, while Google announced two key updates ad features on its platform. AOL announced the debut of LIVE by AOL, an end-to-end distribution platform for its media partners that provides production capabilities, encoding, delivery via Verizon Digital Media Services, and advertising integration. BrightRoll, acquired by Yahoo in late 2014, has been pegged to be the centralized platform for all of Yahoo's programmatic efforts. The unified platform combines BrightRoll's programmatic buying and selling features with mobile analytics technology from the search engine giant's Flurry acquisition and Yahoo's Web analytics services.
The rights just keep on comin': Amazon (NASDAQ: AMZN) announced that it has landed exclusive streaming rights to hit series Mr. Robot , while Netflix (NASDAQ: NFLX) — despite increased focus on original content — nabbed global streaming rights to three more hit series, locking in Colony , Zoo , and Jane the Virgin . Amazon landing Mr.
As Netflix (NASDAQ: NFLX) moves forward with its focus on more original series, a new study by Ampere Analysis predicts that the SVOD provider will up its spending to $6 billion before 2018 as it tracks toward a library offering 50 percent original content. Considering Netflix's potential to swell to more than 130 million subscribers by 2020, that original content bet could swing today's pricey licensing deals in its favor. “It's potentially a winning strategy if they get it right,” said Ampere's Richard Broughton. “They can reduce expenditure and improve margins by shifting to original content.” That will have longer term benefits including improved cash flow and reduced debt — two areas that analysts and investors have eyed nervously for several quarters so far